Rize Increased Qualified Traffic 10% in One Month with Letterdrop
Rize helps independent colleges grow enrollment by building and managing affordable, career-oriented academic programs that leverage high-quality online courses taught by peer institutions.
Founded: 2015
Website: rize.education
Industry: Ed Tech Software
The Business Impact of Letterdrop for Rize
After 30 days of using Letterdrop, here are the results Jimmy drove for Rize:
- 3x content output without extra headcount
- Noticeable uptick in engagement and followers on LinkedIn – translating to conversations with target colleges
The Challenges Rize Faced Before Letterdrop
Slow and Unreliable Content Turnaround
Jimmy Pawelski is the Growth Marketing Lead at Rize.
The whole content creation process became a challenge for the Rize team, making scaling good content difficult. Jimmy and his team knew the value of listening in on sales calls to help create targeted content, but the time spent trying to get insights from hours of calls was simply not sustainable.
"We were facing challenges previously was a lot of time spent in analyzing content and insight themes from sales calls." — Jimmy Pawelski
Was Impossible to Get Team Social Selling
Jimmy and his team wanted to build relationships with potential buyers on LinkedIn through developing an internal social selling program.
However, constantly trying to get the company to engage on LinkedIn via Slack messages didn't get the engagement the team wanted since everyone was busy and messages often got ignored.
This meant Rize wasn't getting as much exposure as they wanted.
How Did Letterdrop Help Rize?
4-Minute, Data-Backed Thought Leadership
Letterdrop integrates with Gong allowing Rize to:
- Pull important customer insights (objections, product questions, etc)
- Turn those insights into defensble LinkedIn posts
The turnaround for sales calls to insights is now instant for the Rize team thanks to this integration.
Scaleable Social Selling and Contact-Level Insights
Jimmy no longer has to lose time begging his team to post and engage on LinkedIn.
With Letterdrop, the BD team can draft posts quickly and request likes and comments from team accounts without any additional input required.
Letterdrop also identifies contacts being warmed up through the content and sends alerts to Slack and HubSpot, helping the team build and track pipeline from social.
Fill in pipeline gaps
Outbound is changing. It's rate limited by awareness and your ability to target outreach to warm leads who are actually in-market, researching competitors, and actively thinking about problems you solve. More cold emails, calls, and ads won't get you there. Letterdrop will.
